You can get it on Indiegogo for $99. After your first year of using Ping (the first year's on us), it costs $36 a year per device to renew full service. We are trying to negotiate a lower rate for those of you with multiple devices, but even at $3 per month per device this is still incredibly affordable for a GPS locator.
If you are planning on using Ping outside of North America, you will also need to activate global coverage, which is an additional $10 for the entire year's worth of coverage in 157 countries. Activation of global coverage is done when you activate the device through our free mobile app.